The first photo is your shop window. Listings with good images get noticeably more enquiries than those with dark phone snaps in the yard. The good news: with a little preparation, convincing shots are possible even with a smartphone.
Clean the car thoroughly inside and out before shooting. Choose a calm, neutral background without bins or other cars. The best light is in the morning or late afternoon sun – avoid harsh midday sun and hard shadows.
Shoot at eye level and slightly angled from the front; that looks more dynamic than a plain side view. Cover every area: front, rear, both sides, interior, boot, engine bay, odometer and tyres.
Honestly show minor signs of use too. This builds trust and avoids arguments at the viewing. Ten to fifteen sharp, bright photos are ideal.